NEW YORK - September 4, 2008 -- In cooperation with IPA (www.ipa.org), READY366's president Susan Palombo participated on a panel last week that delved into the environmental impact of sustainable design. Moderated by Trish Wales of Roloc color, Palombo was accompanied on the panel by Amy Zettlemoyer-Lazar, packaging director of Sam's Club and co-manager of WalMart's Sustainability Value Network, and Tony Petrelli, of Cardpak. The panel offered case studies on sustainable design and their respective companies' environmental initiatives.
During the August 27th webinar, Palombo focused her presentation on the importance of keeping the needs of consumers at the forefront of design development. In her talk, Palombo reviewed the latest studies on consumer attitudes and perceptions concerning sustainability, and shared READY366's design principles for creating successful brands. Palombo also offered examples of a recent packaging redesign that significantly reduced environmental impacts. The webinar, the 4th in a series of six, is aimed at strategic decision makers looking to reduce costs and win business through their knowledge of sustainability.
IPA president Steve Bonoff remarked, "Susan Palombo offered a terrific example of how forward-looking design agencies are utilizing their knowledge of sustainability to add value to their clients businesses".